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The document describing the introduction of regional labelling was created so as to provide
professional guidance for the 49 settlements involved in the project as
regards of uniform guise in the market.
Hungary and the Central European region offer numerous attractive tourism destinations. Every area pushes to increase the number of visitors and tries to expand the duration of stay, hence securing the competitiveness of the economic sector. This can
only be achieved if the given area maintains its quality of standards, and is therefore able to
catch the attention of visitors.
The currently noticeable touristic trends, costumer habits and market benchmarks call for the
establishment of a uniform regional profile that pursues the mutually beneficial cooperation of
service providers in the supply market of ecotourism.
These efforts are facilitated by the introduction of regional labelling which sends the message
of guaranteed quality towards the potential visitors, while contains unique, areaspecific
features.
The document, completed into an integral unit with the strategic marketing plan and the
touristic plan, provides help for the complex touristic organising tasks of the area.
Framework of a potential regional labelling scheme in the GömörTorna Karst
Ecological Institute for Sustainable Development (EISD)
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