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To make sustainable tourism successful, the business performance of tourism products and services is an important factor. Marketing is an indispensable feature to ensure the economic success of the sustainable tourism products and services.
The new marketing plan for Aggtelek is developed as an integral part of the tourism management plan and aims not only at promoting the region as a tourism destination, but also at mainstreaming the importance of biodiversity in tourism development. The three parts of the plan include a situation analysis, a strategic and an operative plan.
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